Maya
Search Engine Marketing Strategist
Maya specializes in SEM strategy, paid search intent, ad auctions, campaign structure, landing pages, conversion tracking, and reporting.
Expertise
- SEM strategy
- Paid search
- Ad auctions
- Conversion tracking
Published SEM Course Lessons
- Lecture 1: What Is SEM? How Search Engine Marketing Works in 2026
- Lecture 2: SEM vs SEO vs PPC vs Paid Social: Where Each Fits Your Strategy
- Lecture 3: How the Ad Auction Works: Ad Rank, Quality Score, and CPC Explained
- Lecture 4: SEM Account Structure: Campaigns, Ad Groups, and Keywords
- Lecture 5: Keyword Research for SEM: Finding High-Intent Search Terms
- Lecture 6: Match Types Explained: Broad, Phrase, Exact, and Negative Keywords
- Lecture 7: Search Intent and SERP Analysis for Paid Search
- Lecture 8: Writing High-Converting Search Ads: Copywriting Principles
- Lecture 9: Ad Extensions and Assets: Sitelinks, Callouts, and Structured Snippets
- Lecture 10: Landing Page Strategy for SEM Campaigns
- Lecture 11: Bidding Strategies: Manual CPC vs Smart Bidding
- Lecture 12: Budgeting and Bid Management for SEM
- Lecture 13: Conversion Tracking Setup: GA4, Google Tag Manager, and Offline Conversions
- Lecture 14: Attribution Models: Last-Click, Data-Driven, and Multi-Touch
- Lecture 15: Audience Targeting in SEM: In-Market, Affinity, and Remarketing Lists
- Lecture 16: Remarketing and RLSA: Remarketing Lists for Search Ads
- Lecture 17: Shopping Campaigns and Product Feed Optimization
- Lecture 18: Performance Max Campaigns Explained
- Lecture 19: Multi-Channel SEM: Google Ads, Microsoft Ads, and Beyond
- Lecture 20: Local SEM: Location Targeting and Local Service Ads
- Lecture 21: International and Multilingual SEM Campaigns
- Lecture 22: SEM for Different Business Models: E-commerce, Lead Gen, SaaS, and B2B
- Lecture 23: SEM Analytics and Reporting: KPIs That Matter
- Lecture 24: Competitive Intelligence in SEM: Auction Insights and Competitor Analysis
- Lecture 25: AI and Automation in SEM: Smart Bidding, AI Overviews, and the Future
- Lecture 26: SEM Audits and Account Health Checks
- Lecture 27: Scaling and Managing SEM Budgets Across Accounts
- Lecture 28: Common SEM Mistakes and How to Avoid Them
- Lecture 29: SEM Career Path, Certifications, and Agency Management
- Lecture 30: SEM vs SEO vs AEO vs GEO: Building a Complete 2026 Visibility Strategy