Daniel
PPC Performance Marketing Specialist
Daniel focuses on PPC account structure, bidding strategy, budget pacing, ad testing, paid channel audits, and profitable campaign scaling.
Expertise
- PPC strategy
- Bidding
- Budget pacing
- Campaign audits
Published PPC Course Lessons
- Lecture 1: What Is PPC? How Pay-Per-Click Advertising Works
- Lecture 2: PPC vs SEM vs SEO: Where PPC Fits in Your Marketing Stack
- Lecture 3: Setting Up Your First PPC Campaign: Account, Billing, and Conversion Tracking
- Lecture 4: Understanding Quality Score and Ad Rank in PPC
- Lecture 5: Keyword Research for PPC: Tools, Techniques, and Search Term Reports
- Lecture 6: Match Types and Negative Keyword Lists for PPC
- Lecture 7: PPC Ad Copywriting: Headlines, Descriptions, and CTAs
- Lecture 8: Responsive Search Ads and Ad Strength
- Lecture 9: Ad Extensions (Assets) Deep Dive for PPC
- Lecture 10: Bidding Strategies: Manual CPC, Target CPA, Target ROAS, and Maximize Conversions
- Lecture 11: Budget Pacing and Bid Adjustments: Device, Location, and Time of Day
- Lecture 12: Conversion Tracking for PPC: Pixels, Tags, GA4, and Offline Imports
- Lecture 13: PPC Landing Page Optimization: Message Match, UX, and CRO
- Lecture 14: Google Ads Search Campaign Optimization
- Lecture 15: Google Shopping Ads and Product Feed Optimization
- Lecture 16: Performance Max for PPC: Structure, Assets, and Measurement
- Lecture 17: Microsoft Ads for PPC: Bing Search, Copilot, and LinkedIn Signals
- Lecture 18: Meta Ads for PPC: Facebook and Instagram Campaigns
- Lecture 19: LinkedIn Ads for B2B PPC
- Lecture 20: TikTok Ads for Performance Marketing
- Lecture 21: Amazon PPC: Sponsored Products, Brands, and Display
- Lecture 22: Retargeting and Remarketing Campaigns
- Lecture 23: Audience Targeting and Customer Match for PPC
- Lecture 24: PPC Analytics and Reporting: KPIs That Matter
- Lecture 25: Attribution Models for PPC: Last Click, Data-Driven, and Multi-Touch
- Lecture 26: A/B Testing for PPC Ads and Landing Pages
- Lecture 27: PPC Budget Forecasting and Profitability Modeling
- Lecture 28: PPC Competitor Research and Auction Insights
- Lecture 29: PPC Account Audits and Health Checks
- Lecture 30: PPC Automation and AI: Smart Bidding, Scripts, and Recommendations
- Lecture 31: Scaling PPC Campaigns Without Wasting Budget
- Lecture 32: PPC for E-commerce Brands
- Lecture 33: PPC for Local Service Businesses
- Lecture 34: PPC for SaaS and B2B Lead Generation
- Lecture 35: PPC for Agencies and Multi-Account Management
- Lecture 36: Common PPC Mistakes and How to Fix Them
- Lecture 37: PPC Career Path, Certifications, and Portfolio Building
- Lecture 38: PPC Strategy Roadmap: Bringing Search, Social, Retail, and AI Together